Press Kit · 2026
For media, journalists, podcasters & writersDownload all press assets

Audio provenance

Slow sound for a fast world.

Luvia is a library of real recordings, from real places.
Forests, temples, reefs, mountains, masters of tradition,
integrated into real-time audio environments that never loop.

Scroll
The App

A living sound experience, guided by you.

Luvia turns real field recordings into immersive sound environments that never loop. What settles one mind may unsettle another, so every soundscape can be shaped until it’s your own, layer by layer, in real time.

People use it to sleep, focus, find calm, or hear the sounds of home. Designed to support your life, never to intrude on it.

Press Pass

For journalists: one month of Luvia free with code PRESS.

Redeem code PRESS
The Story

Every sound carries a time, place, person & story.

Most ambient soundscape platforms are now filled with AI-generated audio, synthesised rain, stock nature, plausible but placeless. It’s fast. It’s cheap. It’s everywhere.

Luvia is the opposite. We travel. We record. We document. A koto played by a master in Kyoto. Howler monkeys at dawn above the ruins of Tikal. Reef song at Lady Elliot Island. Rain in the Northern Rivers. Real places. Real moments. Recorded by hand.

“When AI rules technology, what will be left? Storytelling, connection, and creativity.”
Shaun Clifford · Co-founder

We call it audio provenance. As reality becomes synthesised, the real becomes rare. We want everyone to experience the world. A refugee hearing the sounds of home. A nervous system calmed by something true, not a loop. Real connection to our beautiful home & the cultures that dwell within it.

In the Field

Where the recordings come from.

On location across eight countries, capturing sound firsthand, by hand.

From the Field

Listen to a few of the recordings.

Press play on any track. Each piece is built from real recordings: instrument, player, place, conditions documented.

CloudbreakRecorded in the hinterland of Byron Bay, spring storms, early morning.Northern Rivers
Mayoi MichiShakuhachi and summer cicadas, recorded in Kyoto Japan, 2023.Kyoto
Ocean HeartWhales recorded at Lady Elliot Island, Australia.Water Therapy
Pagi SuciIndonesian Tarawangsa and early morning birds from Ubud, Bali.Bali
Recorded Across the World

Ten locations, and counting…

KyotoBaliNorth Island NZNorthern RiversGreat Barrier ReefTikalLake AtitlánSan José del PacíficoMonteverdeUvita

Kyoto · Bali · North Island NZ · Northern Rivers · Great Barrier Reef · Tikal · Lake Atitlán · San José del Pacífico · Monteverde · Uvita

Founders

The people behind the microphone.

Shaun Clifford

Shaun Clifford

Co-founder & Director

Shaun brings over 20 years of experience in sound design, production, and composition. Through his award-winning studio, Cheshire Audio, he’s worked with leading brands to create sound that leaves an impact. A lifelong explorer of sound, he’s built a unique library of organic recordings from some of the world’s most beautiful places, blending natural elements with cutting-edge technology to produce soundscapes that speak for themselves.

Alice Moffett

Alice Moffett

Co-founder & Director

Alice brings over 20 years of experience in leadership, regenerative design, and wellbeing. Through her consultancy, Self Seed, she has founded companies and led initiatives across conservation, cultural exchange, community development, business growth and wellness. Driven to create technology that connects people to nature and serves human flourishing, Alice brings together insights from health, nature and culture to shape Luvia’s vision, user experience, and purpose, ensuring every experience supports restoration, creativity and connection.

For Publication

Words you can use.

Approved copy and quotes, ready to paste. Attribution is shown.

Luvia is a living soundscape app built entirely from field recordings. Founders Shaun Clifford and Alice Moffett travel to capture the world firsthand: dawn in the Northern Rivers of Australia, a shakuhachi master in Kyoto, whales on the Great Barrier Reef. Every recording carries its provenance, a time, a place, a story, and Luvia turns them into immersive sound environments that never loop. What settles one mind may unsettle another, so every soundscape can be shaped until it's your own. People use it to sleep, focus, find calm, or hear the sounds of home. Designed to support your life, never to intrude on it. Luvia is available for iPhone and iPad, with revenue supporting conservation and the cultural custodians behind the recordings.
Luvia is a living soundscape app built entirely from field recordings, captured firsthand by founders Shaun Clifford and Alice Moffett. Every recording carries its provenance, a time, a place, a story, shaped into immersive sound environments that never loop. Available for iPhone and iPad, with revenue supporting conservation.
“When AI rules technology, what will be left? Storytelling, connection, and creativity.”
Shaun Clifford, Co-founder
“After a serious health scare in my late twenties, I discovered how much nature heals. Luvia is how I share that journey with the world.”
Shaun Clifford, Co-founder
“We are at the forefront of a new era in technology, where connection to nature meets high-performance and wellbeing.”
Alice Moffett, Co-founder & Director
Fact Sheet

At a glance.

ProductLuvia: Living Soundscapes
Launch2025
PricingIn-app subscription · Royalty-free licensing for professionals
Library100+ presets, growing
Locations Recorded8+ countries
Based InNorthern Rivers, AU
CategoryWellness · Audio · Sleep / Focus / Calm
Reach3M+ views on a single field recording (Instagram)
FoundersShaun Clifford & Alice Moffett
What’s Next
Android & WebLate 2026
Luvia EnterpriseSound signature environments for brands & spaces · Mid 2026
Press Contact

Let’s talk.

Press & interviewsshaun@luvia.io
Partnerships & communityalice@luvia.io

Available for interviews, demos, review copies, and location-based stories.

Promo codes & TestFlight access on request.
Response within 48 hours.

luvia.io · @luviaapp

© Luvia 2026Recorded on location